This Typography was created for the collection Oneill Brazil Winter 2014.

It was the best seller style within the 7 styles offered.

See below the first step of the creative process: find a nice font as a base, and manipulate elements to create the typography layout.

Once the font base was chosen and the layout decided, I printed it out. Using a tracing papper, I traced the font doing some handmade alterations and fixing letters the way I wanted it to look.

Once the hand drawn was finished and refined I scanned and took it to adobe illustrator to trace it as a vector.

See below the next two images show the final typography in adobe illustrator and the cap

See below the next 4 images... Final results, the cap itself.